Privacy Policy

FLAME (“we”) provides the FLAME emotional-presence app at flameapp.uk. For the purposes of UK GDPR and the Data Protection Act 2018, FLAME is the data controller for the personal data described here. You can reach us about any data matter at info@flameapp.uk. The registered company details for the entity operating FLAME are not published here yet. For any legal or data protection question in the meantime, contact us at the address above and we will respond.

FLAME is a wellbeing and social-connection app. It is not a medical device, not a diagnostic tool, and not a substitute for professional medical, psychological, or crisis care. It does not provide clinical advice or treatment. If you are struggling, please contact a qualified professional or a crisis service, for example, the Samaritans (call 116 123 in the UK and Ireland) or the 988 Suicide & Crisis Lifeline (dial or text 988 in the US). Wherever you are in the world, you can find a verified local helpline at findahelpline.com.

On this website we collect one thing: if you choose to give it, the email address you type into the form on the home page, together with a short tag recording which page you submitted it from (for example welcome-hero). Nothing else about your visit is recorded.

We use it only to email you occasional FLAME updates. We do not sell it, share it with advertisers, or use it to profile you. It is stored in Supabase, hosted in the EU, in a table that cannot be read back from the public internet.

We keep it until you ask us to remove it, and you can ask at any time by emailing info@flameapp.uk; we will delete it and confirm. There is no other way to be on that list and no other place it goes.

Nothing you write in a Small Support is collected at all. It is not stored on your device, not sent to us, and does not survive closing the page.

• We do not require an email address or phone number to create an account or use the app (the waitlist described above is optional and separate)
• We do not sell, rent, or share your data with advertisers
• We do not use advertising trackers or ad networks (we use no analytics at all on this website)
• We do not read or store any private notes or journal text (none exists in the current version)

Under UK GDPR you have the right to access, correct, delete, restrict, or object to our use of your personal data, and to data portability. Because we hold very little and require no email to sign up, most of your data lives on your device or in your own account and you can remove it directly. To exercise any right, email info@flameapp.uk. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

The app is for adults. You have to confirm you are 18 or over before you can use it, and we do not knowingly collect personal data from anyone under 18. If you believe someone under 18 has an account, contact us and we will remove it.

The Small Supports are intended for over-18s too. They do not ask your age, and there is no gate, because they collect nothing at all: nothing is stored on your device, nothing is sent to us, and nothing survives closing the page. There is no personal data involved whoever opens them, so there is nothing an age check would protect. We would rather say plainly who they are meant for than pretend a tick box makes that true.

These are the design choices behind that, and they apply to everyone, not only to young people:

• No account, no email, and no real name. There is nothing to sign up for.
• Nothing you write in a Small Support is stored or sent. It stays in your browser and goes when you close the page.
• No page views, clicks or tool usage are recorded on this website, so we cannot tell how many people use the Small Supports or which ones.
• No advertising, no behavioural profiling, and nothing designed to keep you here longer than you meant to stay.
• Crisis signposting throughout, and a consistent statement that FLAME is not a mental-health or crisis service.

For any data-protection question, or to exercise a right, contact us at info@flameapp.uk. If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk, or to your local data-protection authority.

FLAME does not use advertising or tracking cookies anywhere.

This website (flameapp.uk, including the free Small Supports) sets no cookies at all and writes nothing to your browser’s storage. There is nothing to accept and nothing to turn off, which is why you have never seen a cookie banner here.

The app, once you sign in, uses essential storage on your device (secure authentication cookies and local storage) to keep you signed in. That storage is necessary for the app to work and cannot be turned off without preventing sign-in. Any analytics we run are cookieless.

Access to your data is enforced at the database level with row-level security, not by the app choosing what to display. Your current Flame is readable only by you, and a shared Flame only by the people you named when you shared it, for as long as it is live. Data is encrypted in transit (HTTPS). Server secrets are never included in the app or website code that runs on your device. We keep the amount of personal data we hold deliberately small.

We take reasonable steps to prevent unauthorised access to your data. In the unlikely event of a personal-data breach that is likely to affect your rights, we will notify the UK Information Commissioner’s Office within 72 hours where required, and will inform affected users without undue delay where the law requires it.

If we make material changes to this policy, we will update the date at the top of this page and, where appropriate, notify you in the app. Continued use of the app after changes take effect constitutes acceptance.

Questions about this policy: info@flameapp.uk