FLAME

Terms of Service

Last updated: 18 July 2026

These Terms of Service (the “Terms”) are a legal agreement between you and FLAME (“FLAME”, “we”, “us”) governing your use of the FLAME app and the site at flameapp.uk (together, the “Service”). Please read them carefully. By downloading, accessing, or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. Who we are

FLAME provides the FLAME emotional-presence app. For questions about these Terms, contact us at info@flameapp.uk. The registered company details for the entity operating FLAME are not published here yet. For any legal or data protection question in the meantime, contact us at the address above and we will respond.

2. Eligibility

FLAME is intended for people aged 18 and over. That covers the app and the free Small Supports on this website alike. We do not knowingly allow under-18s to use it, and if we learn that someone under 18 has an account, we may remove it. The Small Supports do not ask your age, because they need no account and collect nothing, so there is nothing to verify an age against; the intended audience is still 18 and over.

3. Acceptable use

You agree not to, and not to attempt to:

  • harass, threaten, abuse, impersonate, or harm another person;
  • use the Service for anything unlawful, or to breach anyone’s rights;
  • access, probe, disrupt, overload, or reverse-engineer the Service or its infrastructure;
  • circumvent our security, rate limits, or access controls;
  • use bots, scrapers, or automated means to access the Service; or
  • resell, sublicense, or commercially exploit the Service.

We may investigate and take action, including suspending or terminating accounts, for conduct that breaches these Terms or that we reasonably consider harmful to others or to the Service.

4. FLAME is not a medical or crisis service

FLAME is a wellbeing and social-connection app. It is not a medical device, not a diagnostic or treatment tool, and not a crisis, counselling, or mental-health service. It does not provide medical or clinical advice. Never rely on FLAME in an emergency or in place of professional help.

If you are struggling or in crisis, please contact a qualified professional or a crisis service, for example the Samaritans (call 116 123 in the UK and Ireland) or the 988 Suicide and Crisis Lifeline (call or text 988 in the US), or your local emergency number. Wherever you are in the world, you can find a verified local helpline at findahelpline.com.

5. Availability and changes to the Service

We are building and improving FLAME continually. We may add, change, suspend, or remove features at any time. We do not guarantee that the Service will be uninterrupted, error-free, or that data will be preserved. We may perform maintenance or updates that temporarily limit availability.

6. Intellectual property

The Service, including the FLAME name, the Ember character, the flame designs, the software, and all related content, is owned by us or our licensors and is protected by intellectual-property laws. These Terms do not transfer any of those rights to you. You may not use our name, logo, or branding without our prior written permission.

7. Third-party services

The Service relies on third parties, including Supabase (database and authentication), Vercel (hosting). Your use of those services may also be subject to their terms. We are not responsible for third-party services we do not control.

8. Disclaimers

To the fullest extent permitted by law, the Service is provided “as is” and “as available” without warranties of any kind, whether express or implied, including any implied warranties of satisfactory quality, fitness for a particular purpose, or non-infringement. Nothing in these Terms excludes or limits your statutory rights as a consumer, which remain unaffected.

9. Limitation of liability

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited.

Subject to that, to the fullest extent permitted by law, we are not liable for any indirect, incidental, special, or consequential loss, or for any loss of data, profits, or goodwill, arising from your use of, or inability to use, the Service. Because FLAME is currently provided free of charge, our total aggregate liability to you for any claim relating to the Service is limited to the greater of the amount you paid us for the Service in the 12 months before the claim, or £50.

10. Indemnity

To the extent permitted by law, you agree to reimburse us for reasonable losses and costs we suffer arising from your breach of these Terms or your unlawful misuse of the Service. This does not apply to the extent the loss was caused by us.

11. Suspension and termination

You can stop using FLAME at any time. We may suspend or terminate your access if you materially breach these Terms, if required by law, or if we reasonably need to protect the Service or other people. Clauses that by their nature should survive (including intellectual property, disclaimers, limitation of liability, indemnity and governing law) will continue to apply.

12. Governing law and disputes

These Terms and any dispute arising from them are governed by the laws of England and Wales. If you are a consumer, you benefit from any mandatory protections of the law of your country of residence, and you may bring proceedings in the courts of England and Wales or, where the law allows, your local courts. We would always prefer to resolve any concern informally first, so please contact us at info@flameapp.uk before taking any formal step.

13. General

These Terms, together with the Privacy Policy, are the entire agreement between you and us regarding the Service. If any provision is found unenforceable, the rest remain in effect. Our not enforcing a provision is not a waiver of it. You may not transfer your rights under these Terms; we may transfer ours to a successor in connection with a merger, acquisition, or sale of assets, provided your rights are not reduced. We may update these Terms from time to time; we will change the date above and, for material changes, give reasonable notice. Continued use after changes take effect means you accept them.

14. Contact

Questions about these Terms: info@flameapp.uk.